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“In a recent article here on MediaBizBloggers, The March to Addressability, Universal McCann's David Cohen intones, "Delivering the right message to the right consumer at the right time is the holy grail of advertising.”
“Addressability and engagement are properties of the message, not media targeting.”
“Addressability, a stalwart of the advanced TV vision, is finally making an appearance on a national scale, and interactive applications (the type that we at TiVo had in market, successfully, for the last five years) are finally starting to make their phoenix-like re-emergence from the rubble of Telescoping's spectacular collapse over half a decade ago.”
“Addressability forces us to think about messaging in a radically new way and will undoubtedly have as much effect on communications planning as it does on creative development.”
“Addressability will make it more affordable, targetable and hence more attractive.”
“The debate is central to the hot topics of the day from TV Everywhere to Addressability.”
“The product is called Creative Versioning, though internally, the company identifies it as "National Addressability.”
“InteracTiVoty: Too Many Eggs in the Addressability Basket?”
“Home Commentary InteracTiVoty InteracTiVoty: Too Many Eggs in the Addressability Basket?”
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