Addressable

Cablevision Systems Corp., which can show different ads to different households, lets users opt out of seeing targeted ads by calling 888 425-2591 or by going to www.optimum.net/Privacy/Preferences and selecting an option to not receive Addressable Third Party Advertising.

TV's Next Wave: Tuning In to You Jessica E. Vascellaro 2011

Addressable TV is wheeled to the launch pad and it is a big, honkin' rocketship with twin engines that breath smoke and fire.

Jarvis Coffin: Apps You Can Eat and Other Predictions for 2011 Jarvis Coffin 2010

Addressable ads will total $11.5 billion in the U.S. by 2015, according to projections from Bank of America Merrill Lynch.

Targeted TV Ads Set for Takeoff Suzanne Vranica 2010

Addressable TV is wheeled to the launch pad and it is a big, honkin' rocketship with twin engines that breath smoke and fire.

Jarvis Coffin: Apps You Can Eat and Other Predictions for 2011 Jarvis Coffin 2010

Addressable advertising, the ability to deliver a customized message to an individual household, television set, computer screen, and/or mobile device is finally becoming a reality.

Curious Thoughts from Curious Minds: The March to Addressability - David Cohen - MediaBizBloggers 2009

"Addressable advertising on cable has been two years away from reality for, oh ... about 10 years," wrote Craig Moffett, an analyst with Bernstein Research, in a note to investors earlier this year.

Google, Ally to Target TV Spots 2009

Addressable advertising is another possibility tru2way holds for cable operators.

Cable Plan Faces Bumpy Road 2008

Addressable advertising is a hot topic for industry panel discussions, and for good reason. 30% of adults say they are very interested in the ability to identify in advance categories of advertising to appear in the TV and video programs they watch.

Viewers Want Addressable Advertising 2008

The Open Content Network is a collaborative effort to help deliver large, freely-downloadable content using peer-to-peer technology known as The Content-Addressable Web

Smart Mobs » Blog Archive » Open Content Network: P2P Content Distribution 2003

Addressable digital channels are a good way to deliver more individualized messaging to specific target audiences, thus increasing the likelihood of interacting with consumers as they research for information.

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