Alstead

Hardest hit was the town of Alstead, which is just about 50 miles from New Hampshire's capital, which is Concord.

CNN Transcript Oct 12, 2005 2005

Chief Financial Officer Troy Alstead said the company's efforts to enhance the visit experience was resonating with customers as strong traffic gains helped mitigate the impact of higher commodity costs.

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"Our retail stores have more levers in the rest of the profit-and-loss statement to pull to help overcome that coffee cost," Mr. Alstead said in November.

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Chief Financial Officer Troy Alstead said that aside from continuing with the menu-price increases it implements every year, the company has taken "far less" of an increase than others in the industry.

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Over the past couple of years, Starbucks has topped the industry in sales and been able to manage commodity inflation, "not with pricing, but with a more efficient cost structure and strong traffic growth," Chief Financial Officer Troy Alstead said in November when the company reported earnings.

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Starbucks expects to surpass its prior record of store visits this year, Mr. Alstead said.

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Starbucks Chief Financial Officer Troy Alstead said teaming up with the market leader in single-serve brewing systems doesn't mean Starbucks will stop seeking new ways to expand in the single-serve arena.

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The company has locked in all of its coffee prices for fiscal 2012 at a higher level than where coffee is trading today and the company may begin to lock in prices for 2013, Mr. Alstead said.

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Despite the still-fragile economy, Mr. Alstead said Starbucks customers are visiting more often and spending more money when they come.

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There's some baggage there, and it's heavy,'' said Bob Bromley, a 64-year-old police detective from Alstead, who also said he was drawn to Mr. Gingrich's intelligence.

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