Arnell

ÂIn reading Arnell's book, I couldn't help but think of jazz and how a major rebranding can make the music more accessible and relevant in our modern culture.

Joseph Vella: The Brand of Jazz Joseph Vella 2011

I have invited Kenny, Wynton, Esperanza as well as branding guru Peter Arnell to weigh in on the topic.

Joseph Vella: The Brand of Jazz Joseph Vella 2011

As Arnell details his own process, he stresses the importance of rebranding ourselves to initiate change and how that can affect everything we do in life.

Joseph Vella: The Brand of Jazz Joseph Vella 2011

I recently readbranding expertPeter Arnell's bookShift: How To Reinvent Your Business, Your Career, and Your Personal Brand, in which he documents his struggle with weight loss and illustrates how he rebranded himself from unhealthy and overweight to healthy and fit, defying all odds.

Joseph Vella: The Brand of Jazz Joseph Vella 2011

I recently readÂbranding expertÂPeter Arnell's bookÂShift: How To Reinvent Your Business, Your Career, and Your Personal Brand, Âin which he documents his struggle with weight loss and illustrates how he rebranded himself from unhealthy and overweight to healthy and fit, defying all odds.

Joseph Vella: The Brand of Jazz Joseph Vella 2011

One final Tropicana thing: this video clip from 5 weeks ago shows Peter Arnell explaining the thought process behind the Tropicana redesign.

The Consumerist: February 2009 Archives 2009

All of them in order ... something like Arnell, Burnell, Raynell, W.L.,

Trivia Who was Marcel Ledbetter? 2010

All of them in order ... something like Arnell, Burnell, Raynell, W.L.,

Trivia Who was Marcel Ledbetter? 2010

One final Tropicana thing: this video clip from 5 weeks ago shows Peter Arnell explaining the thought process behind the Tropicana redesign.

- The Consumerist 2009

I have invited Kenny, Wynton, Esperanza as well as branding guru Peter Arnell to weigh in on the topic.

Joseph Vella: The Brand of Jazz Joseph Vella 2011