Bensen

The company expects to increase prices in the U.S. and Europe amid projections that commodity costs will rise between 2% and 3% in 2011, Chief Financial Officer Peter Bensen said Thursday during a conference call after McDonald's re ported a 10% increase in third-quarter earnings and added that October sales appear strong.

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Grocery store prices are rising faster than restaurant prices, which might allow McDonald's to increase its menu prices again in the near-term without turning away consumers, Mr. Bensen said.

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In the U.S., the chain aims to keep its price increases below that of other restaurants and also supermarkets, Mr. Bensen said.

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In Europe, McDonald's is "being sensitive to austerity measures and shrinking disposable income," when considering additional price increases this year, Mr. Bensen said.

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McDonald's chief financial officer Pete Bensen recently told investors he expects costs to rise 2% in the U.S. and 3% in Europe next year.

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"We will continue to evaluate additional price increases in light of this inflationary environment, always balancing our goal of driving traffic and market share gains with managing impact of rising costs," said Chief Financial Officer Peter Bensen .

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"We have successfully managed this in the past and are confident we can do so again," said McDonald's Chief Financial Officer Peter Bensen on a conference call Thursday.

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"As we move through the year, we will continue to consider future price increases balancing our desire to maintain growth in guest counts and market share amid rising input costs," said Chief Financial Officer Peter Bensen on a conference call.

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And Whitney Bensen and Valerie Monroe and this new woman from Houston?

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