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Examples
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According to industry analyst InfoTrends, personalizing documents increases revenue, repeat order rate, order size and response rates. 1 Romano and Broudy found that by adding personalization to full color mail that leveraged purchase history and promotion materials, document owners achieved a response rate of 6. 5\%, well above the standard direct mail response rate of 2-4\%. 2 A MORE COLORFUL WORLD The marketplace has had time to evaluate personalization and color and there's general agreement that their use in direct mail improves results signi fi cantly.
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According to industry analyst InfoTrends, personalizing documents increases revenue, repeat order rate, order size and response rates. 1 Romano and Broudy found that by adding personalization to full color mail that leveraged purchase history and promotion materials, document owners achieved a response rate of 6. 5\%, well above the standard direct mail response rate of 2-4\%. 2 A MORE COLORFUL WORLD The marketplace has had time to evaluate personalization and color and there's general agreement that their use in direct mail improves results signi fi cantly.
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According to industry analyst InfoTrends, personalizing documents increases revenue, repeat order rate, order size and response rates. 1 Romano and Broudy found that by adding personalization to full color mail that leveraged purchase history and promotion materials, document owners achieved a response rate of 6. 5\%, well above the standard direct mail response rate of 2-4\%. 2 A MORE COLORFUL WORLD The marketplace has had time to evaluate personalization and color and there's general agreement that their use in direct mail improves results signi fi cantly.
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According to industry analyst InfoTrends, personalizing documents increases revenue, repeat order rate, order size and response rates. 1 Romano and Broudy found that by adding personalization to full color mail that leveraged purchase history and promotion materials, document owners achieved a response rate of 6. 5\%, well above the standard direct mail response rate of 2-4\%. 2 A MORE COLORFUL WORLD The marketplace has had time to evaluate personalization and color and there's general agreement that their use in direct mail improves results signi fi cantly.
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According to industry analyst InfoTrends, personalizing documents increases revenue, repeat order rate, order size and response rates. 1 Romano and Broudy found that by adding personalization to full color mail that leveraged purchase history and promotion materials, document owners achieved a response rate of 6. 5\%, well above the standard direct mail response rate of 2-4\%. 2 A MORE COLORFUL WORLD The marketplace has had time to evaluate personalization and color and there's general agreement that their use in direct mail improves results signi fi cantly.
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According to industry analyst InfoTrends, personalizing documents increases revenue, repeat order rate, order size and response rates. 1 Romano and Broudy found that by adding personalization to full color mail that leveraged purchase history and promotion materials, document owners achieved a response rate of 6. 5\%, well above the standard direct mail response rate of 2-4\%. 2 A MORE COLORFUL WORLD The marketplace has had time to evaluate personalization and color and there's general agreement that their use in direct mail improves results signi fi cantly.
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According to industry analyst InfoTrends, personalizing documents increases revenue, repeat order rate, order size and response rates. 1 Romano and Broudy found that by adding personalization to full color mail that leveraged purchase history and promotion materials, document owners achieved a response rate of 6. 5\%, well above the standard direct mail response rate of 2-4\%. 2 A MORE COLORFUL WORLD The marketplace has had time to evaluate personalization and color and there's general agreement that their use in direct mail improves results signi fi cantly.
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