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Examples

  • Allsport/Getty Images Cricket's first ever Test match took place at the Melbourne Cricket Ground in 1877, when Australia took on England.

    The 2000th Test Cricket Match 2011

  • The fully functioning replica of the Samsung Messenger — 15 feet long, 11 feet high and three feet wide — was created to promote Cricket's entry into new markets such as Chicago.

    Fastest-Growing PR Stunt: Get Into Guinness Records Suzanne Vranica 2010

  • Cricket's biggest problem in the U.S. can be summed up as: it's not baseball.

    Cricket in U.S. Suffers Key Flaw: It's Not Baseball Richard Lord 2011

  • Cricket's followers, in other words, like a strong dose of aesthetics with their greatness.

    South African Deserves Some Love Richard Lord 2011

  • Cricket's shortest format has been such as a hit around the world, with the financial might of the Indian Premier League in particular sweeping all before it, that it sometimes seems everyone has plans for a franchise-based domestic T20 competition spiced up with glamorous overseas players.

    Cricket in U.S. Suffers Key Flaw: It's Not Baseball Richard Lord 2011

  • Cricket's a stop-start, staccato game at the best of times; the pauses between balls and overs are what gives it its rhythm.

    Pardon the Commercial Contortion Richard Lord 2011

  • Cricket's money ultimately comes, of course, from spectators—directly, in the form of gate receipts, and indirectly, from TV subscriptions and through fans spending their money with brands that sponsor the sport.

    Pardon the Commercial Contortion Richard Lord 2011

  • Cricket's governing body faces a dilemma over the game's biggest giant-killer.

    What Do We Do About Ireland? Richard Gillis 2011

  • Cricket's short-term need to continue financing its rapid expansion could end up alienating the most important people in the game.

    Pardon the Commercial Contortion Richard Lord 2011

  • Cricket's quiet men often get a raw deal, particularly the batsmen; the sport is filled with flashy batting bezerkers who command far more headlines than someone like Mr. Kallis, despite frequently having less talent and always having a far inferior record: People like Chris Gayle of the West Indies (Test batting average 41.65), Shahid Afridi of Pakistan (36.51), and even first-rate performers like England's Kevin Pietersen (48.42).

    South African Deserves Some Love Richard Lord 2011

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