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Examples
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Feazel has been wonderful to work with and have saved me and my husband along with many others in the area a lot of money and headachesÂ… so kudos to Feazel!
Roofing Co Sends Misleading"Class Action" Junk Mail, Fakes Customer Reviews Online - The Consumerist 2008
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HolyJuan complained about the letter on his blog, and a few weeks later an anonymous "customer" posted a rebuttal full of praise for Feazel Roofingfrom the IP address of the company, naturally.
Roofing Co Sends Misleading"Class Action" Junk Mail, Fakes Customer Reviews Online - The Consumerist 2008
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Now the owner of Feazel Roofing has responded and apologized for the junk mail:
Feazel Roofing Responds To Misleading Junk Mail Accusations - The Consumerist 2008
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"Feazel Roofing can kiss my asphalt" [HolyJuan] "Crummy Roofing Company fakes customer comments to attack blogger" [HolyJuan]
Roofing Co Sends Misleading"Class Action" Junk Mail, Fakes Customer Reviews Online - The Consumerist 2008
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Update: The owner of Feazel Roofing has responded and apologized for the misleading nature of the junk mail.
Roofing Co Sends Misleading"Class Action" Junk Mail, Fakes Customer Reviews Online - The Consumerist 2008
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Blogger HolyJuan was annoyed with a piece of junk mail he received from Feazel Roofing, because it was written in such a way that it could (intentionally) mislead homeowners into thinking the roof inspection being offered was somehow official, required, or necessary.
Roofing Co Sends Misleading"Class Action" Junk Mail, Fakes Customer Reviews Online - The Consumerist 2008
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To make matters worse, he wrote a complaint to the company and was ignoredbut a few weeks later a fake "customer review" appeared on his site that was traced back to Feazel.
Feazel Roofing Responds To Misleading Junk Mail Accusations - The Consumerist 2008
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From our headquarters in Westerville, Feazel Roofing Company has been a leader in the roofing business in Greater Columbus for over 20 years.
Feazel Roofing Responds To Misleading Junk Mail Accusations - The Consumerist 2008
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Feazel Roofing never responded to him personally, which makes it clear that they faked the online response only as an act of public damage-control.
Roofing Co Sends Misleading"Class Action" Junk Mail, Fakes Customer Reviews Online - The Consumerist 2008
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Feazel is diabetic and has epilepsy, but said doctors have ruled that out.
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