Opel's

Among Mr. Opel's early decisions was to license the PC's operating system from a small Seattle start-up called Microsoft Corp.

Former IBM CEO Dies Stephen Miller 2011

The consummate organization man, Mr. Opel's career tracked the ascent of IBM from an accounting machine dealer to computer giant.

Former IBM CEO Dies Stephen Miller 2011

Analysts say Opel's image makeover could take years to pull off, despite a spate of relatively new, well-reviewed models, including its upscale Insignia sedan and a spruced-up Meriva minivan.

Spiffing Up Opel's Image to Test GM Vanessa Fuhrmans 2011

IBM's revenues and earnings both doubled within four years of Mr. Opel's arrival.

Former IBM CEO Dies Stephen Miller 2011

GM's Mr. Reilly said Opel's plan to increase exports out of Europe are part of a growth strategy to revive the money-losing European operations.

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Related The Secrets of the GM Diet The campaign made its debut this summer in a Europe-wide campaign for Opel's Insignia with the motto, "The best car we've ever built."

Spiffing Up Opel's Image to Test GM Vanessa Fuhrmans 2011

Related Spiffing Up Opel's Image to Test GM And by cutting out unpopular models, the company has been able to reduce discounts and low-margin sales to rental-car fleets.

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In an email to Opel's work force Thursday, Chief Executive Karl-Friedrich Stracke and GM Europe chief Nick Reilly said the car maker was on track to cross into the black for the full year, excluding restructuring costs.

Spiffing Up Opel's Image to Test GM Vanessa Fuhrmans 2011

"It can take 48 hours to destroy a brand, and 48 months to build it up," says Alain Visser , Opel's sales and marketing chief.

Spiffing Up Opel's Image to Test GM Vanessa Fuhrmans 2011

GM Opel's Eisenach, Germany, and Zaragoza, Spain assembly plants— output slowed of Corsa subcompact car due to parts shortages.

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