absorbency

• “The NAD recommended that Kimberly-Clark "modify its advertising to avoid communicating the unsupported message that the use of quilted towels is bad and/or should be stopped" and that also to avoid conveying "the unsupported messages that Viva is thicker or has superior absorbency over Bounty.”

  Consumer Reports: Maker of Bounty says claims for Scott and Viva are all wet

• “In Consumer Reports tests of paper towels, we found that Bounty Extra Soft, Walgreens Ultra Quilted and CVS Big Quilts were overall winners when judged on absorbency, scrubbing and strength when wet.”

  Consumer Reports: Maker of Bounty says claims for Scott and Viva are all wet

• “Proctor & Gamble picked up two wins in the paper towel wars when Kimberly-Clark, the maker of Viva and Scott, was advised to discontinue ads that may be misleading about the absorbency and thickness of P&G's Bounty.”

  Consumer Reports: Maker of Bounty says claims for Scott and Viva are all wet

• “Co-cos "are valuable ideas and may well become key elements in the future regulatory approach, but the best form of loss absorbency will always be straight equity, rather than debt which becomes equity when needed," said Adair Turner , the chairman of the U.K.'s Financial Services Authority, in a recent interview.”

  The Wall Street Journal: 'Co-Cos' Tested by Credit Suisse

• “It set out plans to "recommend an additional degree of G-SIFI loss absorbency.”

  The Wall Street Journal: Regulators Serve Up Alphabet Soup

• “It will also discuss financial instruments that can be used to increase the loss absorbency of these banks.”

  The Wall Street Journal: FSB Seeks New Rules, Surcharges for Largest Banks

• “But just in case, keep a roll of paper towels Walgreens Ultra Quilted and CVS Big Quilts combined strength and absorbency in Consumer Reports latest paper towel tests to quickly blot stains until dry.”

  Consumer Reports: The top 5 Super Bowl party fouls

• “Playtex ran an in vivo study comparing the tampons in each available absorbency (regular, super, and super-plus).”

  Archive 2009-07-01

• “So with water bottles and stopwatches, we tested the absorbency of different fabrics in a Phnom Penh market, and created prototypes of reusable sanitary pads, which are now being used by 50 women in our community.”

  Faking it « Planning the Day

• “She says the sponges, though small, have enormous absorbency.”

  Voice of America: Australian Researchers: Carbon Capture Technology Well Advanced

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