from Wiktionary, Creative Commons Attribution/Share-Alike License
- adj. Attempting to win popular favour, or to take in the public.
from the GNU version of the Collaborative International Dictionary of English
- A phrase used adjectively sometimes of meretricious attempts to catch or win popular favor.
from The Century Dictionary and Cyclopedia
- For the purpose of catching, as in the phrase ad captandum vulgus, to catch the rabble: often applied adjectively to claptrap or meretricious attempts to catch popular favor or applause: as, ad captandum oratory.
Latin, for catching. (Wiktionary)