brand's

He calls the brand's engagement of Ferry, a model and drummer in the band Rubber Kiss Goodbye, and Lennox, a model sensation also lensed by Jonny Johansson for cult-brand Acne a bid to "reflect the diversity of our broad global consumer", casting "members with their own identity, embodying the different attitudes of the Burberry guy and girl".

Jess Blanch: Abracadabra Jess Blanch 2011

In fact, it's useful to recall our approach to the Beijing Olympics that we were focused on the long-term brand's position and strength and not just the event itself.

unknown title 2011

Michal Czerwonka for The Wall Street Journal New Lucky Brand shopping bags, left, refer to the brand's denim-making heritage by reprising an early logo.

The Shopping Science Behind Lucky's Revamp Christina Binkley 2012

"Re-engineered" is a word the brand's co-founders, Abe Burmeister and Tyler Clemens, use often.

Easy Riders Darrell Hartman 2011

The ads highlight the interesting venues in one's backyard, as well as the people who make it happen, he says, referring to the brand's goal of delivering that local, human touch.

Forbes.com: News 2011

They used stencils and water to clean away the dirt, leaving the brand's message.

Archive 2009-09-01 Red 2009

They used stencils and water to clean away the dirt, leaving the brand's message.

Visine Red 2009

But it was in Philadelphia, in a former YMCA building that Le Meridien recently celebrated their big anniversary, at the flagship hotel that encompasses the brand's new mantra of old and new.

Ariston Anderson: Le Meridien Matures With the Creative Class in 2011 Ariston Anderson 2011

If their social footprint is widespread, their ability to light a viral fire that could make or break your brand's success is amplified.

Beverly Macy: Social Influence in Real-Time Beverly Macy 2011

If their social footprint is widespread, their ability to light a viral fire that could make or break your brand's success is amplified.

Beverly Macy: Social Influence in Real-Time Beverly Macy 2011