Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun Any of various methods of modifying
mass media (especiallyadvertisements ) to convey a different "message ".
Etymologies
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Examples
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Subvertising, in which activists subvert advertising often using the language and style of the brand itself, is also known as culture jamming, or brandalism – a mashup of brand and vandalism.
Brandalism: the environmental activists using spoof adverts to critique rampant consumerism – podcast Gemma Ware 2023
elisheba commented on the word culture jamming
a form of cultural sabotage inspired by situationism. a contemporary practice aimed at countering the invasion and omnipresence of commercial messages conveyed through the mass media, and their influence on human imagination and on the human mind.
It consists in deconstructing the texts and images of media industry through the technique of estrangement and detournement. the aim is to free individuals from their role as passive receivers and encourage them to critical consumption and a greater awareness of media language.
October 10, 2008
vendingmachine commented on the word culture jamming
Culture jamming (sometimes guerrilla communication) is a tactic used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of a mass society to foster progressive change. https://en.wikipedia.org/wiki/Culture_jamming
October 28, 2019