late majority

“In contrast, a late majority individual has a much higher threshold that must be overcome by near-peer network influences in order to overcome resistance to the innovation.”

Simon & Schuster: Diffusion of Innovations

“An unfortunate consequence of the tendency of change agents to concentrate their efforts on elite clients, while largely ignoring the hard-to-reach subaudience of late majority and laggards, is widening gaps between the information-rich and the information-poor in a social system see Chapter 11.”

Simon & Schuster: Diffusion of Innovations

“But when change agents directly contact late majority and laggards, and if the innovations are appropriate to their needs, the response has often been encouraging Röling et al., 1976.”

Simon & Schuster: Diffusion of Innovations