Definitions
from The American Heritage® Dictionary of the English Language, 5th Edition.
- noun Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services.
Etymologies
Sorry, no etymologies found.
Support
Help support Wordnik (and make this page ad-free) by adopting the word motivational research.
Examples
Sorry, no example sentences found.
Comments
Log in or sign up to get involved in the conversation. It's quick and easy.