nonalcohol

Brewers are hoping to attract younger consumers by focusing more on nonalcohol beers with flavors, such as lemon and apple.

Taking the Buzz Out of the Beer Ilan Brat 2011

In addition to rolling out new varieties of nonalcohol beer, Carlsberg this year reformulated its Holsten Alkoholfrei nonalcohol beer in Germany so it tastes more like a traditional brew and introduced two flavors—orange-hibiscus and apple-green tea—of its Beo nonalcohol drink brewed like a beer and mixed with fruit juice.

Taking the Buzz Out of the Beer Ilan Brat 2011

The country is the world's biggest per-capita consumer of nonalcohol beer, with sales of 5.8 liters a person last year, according to Euromonitor.

Taking the Buzz Out of the Beer Ilan Brat 2011

And nonalcohol beer is still a small segment in the West, accounting for under 2% of all beer consumption in most markets.

Taking the Buzz Out of the Beer Ilan Brat 2011

Spaniards typically start to drink nonalcohol beer in their mid-30s.

Taking the Buzz Out of the Beer Ilan Brat 2011

Nonalcohol beer gained visibility on Spain's shelves in the 1980s and then took off about a decade ago, around when the government and brewers started advertising campaigns to curb drunk driving by reminding people about nonalcohol beer.

Taking the Buzz Out of the Beer Ilan Brat 2011

Spanish brewers regularly advertise nonalcohol beer on television, at bus stops and on billboards.

Taking the Buzz Out of the Beer Ilan Brat 2011

Grupo Mahou-San Miguel, Spain's largest beer maker, spends about 20% of its marketing budget on nonalcohol beers, up from 10%–15% in 2005, says Javier Herrero-Velarde , the company's marketing director.

Taking the Buzz Out of the Beer Ilan Brat 2011

Today, bars here commonly have nonalcohol beer on tap, and just about every restaurant carries it.

Taking the Buzz Out of the Beer Ilan Brat 2011

About 13% of the beer consumed here is nonalcohol, according to the Brewers of Spain trade group.

Taking the Buzz Out of the Beer Ilan Brat 2011