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sarra commented on the word reversible raincoat
Take the figure in Kennedy’s "ask not what your country can do for you, ask what you can do for your country�? and "we must never negotiate out of fear, but we must never fear to negotiate." The classical rhetoricians called it antimetabole, though modern speechwriters prefer to refer to it as the reversible raincoat.
Geoff Nunberg at Language Log
January 24, 2009