- n. The process of determining the maximum acceptable level of overall risk to and from a proposed activity, then using risk assessment techniques to determine the initial level of risk and, if this is excessive, developing a strategy to ameliorate appropriate individual risks until the overall level of risk is reduced to an acceptable level.
“In moving beyond strict humanitarian-only assistance and in dealing more closely with Zimbabwe Government authorities on these two measures, the risks were increased but sensible risk management strategies were put in place and this more direct assistance provided greater benefit to the people of Zimbabwe.”
“In many cases, such expenditures represent a form of risk management or public relations: they can improve a firms reputation and protect the value of its brandswhich gives rise to the joke that CSR stands for corporate scandal response.”
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