Did you perchance mean runoff?
American Heritage® Dictionary of the English Language, Fourth Edition
- n. An act or result of rubbing off: a ruboff of color onto the fabric.
- n. An influence or repercussion: a negative ruboff on marketers generated by dishonest practices.
“So the ruboff in terms of awareness and credibility, saying that this Indian company has come up with a world-class product, has very positive result on us.”
“Online, reporters’ brands are becoming more prominent and the ruboff of brand value is reversing: reporters were once — and still are — better off for having the Times brand behind them but the Times is also better off having new brands like Freakonomics and Brian TVNewser Stelter associated with it.”
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