semantic memory

from Wiktionary, Creative Commons Attribution/Share-Alike License.

• noun A subcategory of declarative memory, semantic memory stores general information such as names and facts.
• noun A system of the brain where logical concepts relating to the outside world are stored.
• noun Advertising the memory system which stores information relating to brands, thus where brand positioning is established.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

• noun your memory for meanings and general (impersonal) facts