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- n. The good will, sympathy, and connections created by social interaction within and between social networks.
- n. The value created by social relationships, with expected returns in the marketplace.
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dgg1107 Social capital promotes socially-minded behaviors by influencing the social norms and values of firms, facilitating the spread of knowledge and innovation and reduce the cost of conducting day-to-day business. Source: P. J. Batt, Building social capital in networks. Industrial marketing management, volume 37, issue 5, pages 487-491 Sep 26, 2009