Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun An adaptation of a creative work into another language or culture.
- noun philosophy, theology A type of creation by a deity or primal force.
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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But recently, Asia has become the testing ground for "transcreation" -- a way to help characters designed for one audience resonate in another culture.
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This theoretical backdrop leads us to think not only of translation per se, but also of a term that is well-known within the circles of translation of works of art: transcreation.
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Not only that, in his eighties, he is still giving weekly readings of his full-length transcreation still in progress of the Mahabharata.
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Not only that, in his eighties, he is still giving weekly readings of his full-length transcreation still in progress of the Mahabharata.
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I hope that people will both read the book and see the movie to savour the differing strengths of Swarup's original premise and Danny Boyle's transcreation of it.
Shashi Tharoor: Gritty Portrait of Real India on Reel: A Review of Slumdog Millionaire 2008
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Indian English, with its fascination for the polysyllable and the poetic, has a special flavor of its own as it is concocted through the transcreation of a thought process forged originally in Oriya, or Telugu, etc.
Archive 2008-02-01 Tusar N Mohapatra 2008
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Indian English, with its fascination for the polysyllable and the poetic, has a special flavor of its own as it is concocted through the transcreation of a thought process forged originally in Oriya, or Telugu, etc.
We are like that only Tusar N Mohapatra 2008
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Viacom/Nickelodeon Not all characters need transcreation to win audiences abroad.
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Characters and story plots get reinvented in a process media companies call "transcreation."
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Left: Snoopy. com; Right: Times of India Sometimes transcreation is off-limits because artists don't approve of characters stretching beyond their original visions.
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The report homes in on the specific workflows and end-goals that make “transcreation” a distinct service — from the creative brief to workflows, deliverable formats, and client collaboration — and demonstrates how transcreation is as much a strategic and targeted task as a creative one.
Slator Transcreation and Multilingual Content Origination Report Slator 2022
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Transcreation is the process of creatively re-writing the meaning, intent, style and tone of the source text to be culturally appropriate for each market.
Smartling Introduces Transcreation Tool | Slator Smartling 2021
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