Personally, I like the name Ruddymite but I know it would never be chosen. And I'm so glad they want to re-name the iSnak...it was a bad idea in the first place (long live vegemite! long live cheese! note the separation) but couldn't they have chosen something a little better?
"More than 48,000 naming suggestions were divided into five categories before Kraft Foods marketing heads picked the winner. The groups were: Australiana, nostalgia, cheesey, iconic Vegemite and innovative. Dean Robbin's iSnack 2.0 fell into the later category. The company's head of corporate affairs, Simon Talbot, has refused to say which names will be put to the public in a poll later this week, but according to Vegemite's website, the following are likely to be frontrunners: 2ritemite Golden Mite Allroundamite Newumite Snackmite Blonde Ruddymite Wow Chow Moo in Mud Vegemite blonde" - Christine Kellett, Possible iSnack 2.0 replacements, theage.com.au, 1 October 2009.
Vegemite and cream cheese ... sounds like someone's idea - idle spark from Marketing Division pinheads - to create the Super Salty Wombat's Mum Of All Toast Spreads. Haven't tasted it and don't have to <-- protected by Vegan Ring Of Confidence.
I have heard no persuasive argument that mixing vegemite and cream cheese is a good idea. Why all the fuss about the name if the sh@# is inedible to begin with? Or was it meant to be used as--I don't know--car wax or bug repellent?
*waits patiently for someone to explain about how cream cheese and vegemite sandwiches were a staple of their happy youth*
"But in a twist that raises suspicions of the exercise being a marketing stunt, the company says it will ask the public to find yet another name for iSnack 2.0. After five days of criticism, including thousands of posts on blogs and social networking sites, Kraft admitted it got the name wrong. A spokesman, Simon Talbot, said iSnack 2.0 - which was picked from 48,000 entries submitted by Vegemite lovers - had 'not resonated with Australians, particularly the modern technical aspects associated with it'. The new name will be decided by mass vote. The company will announce more details tomorrow, ensuring yet more Australians will hear about the new spread. The half-million jars bearing the new name are destined to become collectors' items to be traded on eBay." - Julian Lee, When the name jars, a Krafty stunt starts smelling like burnt toast, theage.com.au, 1 October 2009.
"Consumer uproar over iSnack2.0 has forced Kraft to concede that its new Vegemite-cream cheese blend might have to be renamed. US-based Kraft is now considering how it could change the name of the product before half a million of the jars bearing the new name go on sale over the next few days. 'There’s a distinct possibility that we'll be critically evaluating the name,' Kraft's head of corporate affairs Simon Talbot said today. 'The name isn't resonating with success or favour.' At the moment, the product is on the shelves with a label saying 'Name Me', part of a competition that has been running for months." - Julian Lee, iSnack2.0 fury prompts naming rethink, theage.com.au, 30 Sep 2009.
I learned a song about Vegemite at camp from my Australian counselors...
We're happy little Vegemites As bright as bright can be. We all enjoy our Vegemite For breakfast, lunch, and tea. Our mother says we're growing stronger every single week. Because we love our Vegemite. We all adore our Vegemite. It puts a rose in every cheek!