from Wiktionary, Creative Commons Attribution/Share-Alike License
- v. (verb) To search the Internet for references to one's name or works in order to gratify one's ego.
While I've been known to egosurf my own name online every once in a while, setting a Google Alert on my name means I don't have to do it so much.
Last year, a team of Swiss and Australian social scientists published a study concluding that the practice of self-Googling (or ‘ego-surfing,’ as it's sometimes called) can partly be traced to a rise in narcissism in society, but that it is also an attempt by people to identify and shape their personal online ‘brand.’
‘Egosurf’ originated in the mid-1990s. Also ‘ego-surf.’