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Simon Empson, managing director, said he was planning to offer more "Bogof" deals in the future.
Shelves and aisles are awash with signposts, labels and stickers telling us how we can save as we spend: "Buy one get one free" the Bogof; "New lower price"; "Essential savings"; "Any two for £3", and pound signs with pairs of scissors cutting through them are everywhere.
Bogof: Tesco's new buy one get one free offer goes some way to reducing food wastage
The manager himself admits that it is "surprising" how quickly his latest capture has settled in, and "crazy" that Arsenal should be benefiting from such a Bogof: buy a stopper centre-half, get a leading scorer free.