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As you think about how best to move them to Point B, remember the golden rule - "WIIFY", or what is in it for you, with "you" being the audience.
In her post last week, Kari Henley brought the brilliant point of WIIFY (What's In It For You) regarding service.
Some of the key points Jerry Weissman writes about that really resonated with me are WIIFY (what's in it for you?) and tell the audience what you're going to tell them, your point B.
Here's some of the WIIFY (What's In It For You) in volunteering:
Develop WIIFY Perspective © 2009 The Accuro Group Inc.
- win awards, blog, create white papersCreate Your Competitive Advantage through Your Perspective (WIIFY) In a global economy - remember that you are not just competing locally - you are competing globally.