from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. The marketing discipline focused on face to face interaction via live events, trade shows and corporate meetings among other event types.
Sorry, no etymologies found.
Co-branding ExPros include event marketing and sponsorship, alliances and partnerships, licensing, product placements in movies, and co-op campaigns and other types of cooperative arrangements.
Guinness uses the Guinness Fleadh pronounced “flah” events in New York, San Francisco, and Chicago to create an “Irish Village” theme with pre-event point-of-purchase efforts to retailers and promotions and lots of beer sampling during the events.31 BMW uses event marketing to get customers to buy its cars by traveling to six cities with its Ultimate Driving Experience.