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sionnach commented on the word flanker brand
A kind of mercantile Anschluss:
New brand introduced into a product category by a company that already markets an existing brand in that category. The flanker may be a different size, flavor, or type of the existing product but is a logical extension within the product category, such as the addition of other flavors to cranberry-Cranapple, Crangrape-by Ocean Spray.
April 16, 2008
reesetee commented on the word flanker brand
That's cranbelievable.
April 16, 2008
bilby commented on the word flanker brand
This from the Unilever playbook?
April 16, 2008