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health halo

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  • hugovk commented on the word health halo

    health halo, n.

    The Washington Post, 23 August 2015:

    Call something “salad,” and it immediately acquires what Pierre Chandon calls a “health halo.” Chandon, professor of marketing at INSEAD, an international business school in Fontainebleau, France, says that once people have the idea it’s good for them, they stop paying attention “to its actual nutritional content or, even worse, to its portion size.”

    September 3, 2015