homophilous

Closely linked peers in an interlocking network seldom exert their potential influence because this type of homophilous, high-proximity personal network is seldom activated by information about an innovation.

Diffusion of Innovations Everett M. Rogers 1995

Homophily occurs frequently because communication is more effective when source and receiver are homophilous.

Diffusion of Innovations Everett M. Rogers 1995

Heterophilous sources/channels (like professional change agents) are perceived as having competence credibility, while homophilous sources/channels (like aides) are perceived as having safety credibility.

Diffusion of Innovations Everett M. Rogers 1995

Generalization 8-17 states: Individuals tend to be linked to others who are close to them in physical distance and who are relatively homophilous in social characteristics.

Diffusion of Innovations Everett M. Rogers 1995

So homophilous communication may be frequent and easy but may not be so crucial as the less frequent heterophilous communication in diffusing innovations.

Diffusion of Innovations Everett M. Rogers 1995

Interpersonal diffusion networks are mostly homophilous Generalization 8-1.

Diffusion of Innovations Everett M. Rogers 1995

In the more traditional village, diffusion network links were highly homophilous; Brahmins talked to Brahmins, Harijans talked to Harijans, and so forth.

Diffusion of Innovations Everett M. Rogers 1995

Diffusion networks for a new rice variety were more homophilous in the traditional village.

Diffusion of Innovations Everett M. Rogers 1995

Rural development workers follow this progressive client strategy because they cannot reach all of their clients, so they concentrate on their most responsive clients, with whom they are most homophilous.

Diffusion of Innovations Everett M. Rogers 1995

An obvious principle of human communication is that the transfer of ideas occurs most frequently between two individuals who are similar, or homophilous.

Diffusion of Innovations Everett M. Rogers 1995