microstyle

In coining the word "microstyle" -- or at least appropriating it -- he contrasts the approach to declaring oneself on the page or towards tome's end, in cogent speech with, as he sees it, an obsolescent "Big Style' tradition.

David Finkle: Easy Reader: Simon Garfield's Enthralling Just My Type, Christopher Johnson's Less Than Enthralling Microstyle David Finkle 2011

"Chapters 14-20 look at different ways that morphological and syntactic structure are used in microstyle," he writes at one point, almost defying readers to plunge ahead.

The Soul of Brevity Daniel Akst 2011

Putting aside the irony of his having to ballyhoo "microstyle" through the implementation of "Big Style," it must be said that Johnson does make myriad important declarations about the construction of thoughts so they're rhythmic, and metaphoric, are persuasive when appropriately detailed, are even poetic -- declarations at which Strunk and White would undoubtedly nod their heads approvingly and which certainly satisfy the revered journalist's ABC accuracy, brevity, clarity.

David Finkle: Easy Reader: Simon Garfield's Enthralling Just My Type, Christopher Johnson's Less Than Enthralling Microstyle David Finkle 2011