from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. Plural form of nonviewer.
Sorry, no etymologies found.
In 1968, Sesame Street founder, Joan Ganz Cooney, assembled a team of producers to "create a program that would spread prolearning values to both viewers and nonviewers (including their parents) that would affect them for many years after they stopped watching it."
Children as young as 27 months who watch Barney test better on vocabulary, manners, and health awareness than nonviewers.
Independent research found that children who regularly watch Sesame Street gained more than nonviewers on tests of letter and number recognition, vocabulary and early math skills.
Researchers from several British hospitals found that people who'd seen the suicide attempt were twice as likely as nonviewers to know that high doses of the drug (the active ingredient in Tylenol) cause kidney failure.
There are enough promos of the Daily Show to inform nonviewers of the tone and content of the show.