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Examples

  • Adopter categories are the classifications of the members of a social system on the basis of innovativeness, the degree to which an individual or other unit of adoption is relatively earlier in adopting new ideas than other members of a system.

    Diffusion of Innovations

  • Cost-effectiveness is calculated as the cost of each unit of behavior change achieved.

    Diffusion of Innovations

  • We know more about innovativeness, the degree to which an individual or other unit of adoption is relatively earlier in adopting new ideas than other members of a system, than about any other concept in diffu sion research.

    Diffusion of Innovations

  • INNOVATIVENESS The degree to which an individual or other unit of adoption is relatively earlier in adopting new ideas than the other members of a system.

    Diffusion of Innovations

  • Finishing is the most capital-intensive of the three processes; a finishing unit of the minimum economic size to produce export-quality finished leather would require an investment of Rs. 1 million.

    Strategic Management in Developing Countries Case Studies

  • Every century a unit of 100 men originally, but by the Late Republic a unit of eighty men also had its own standard, a spear decorated with disks and wreaths, carried by a standard-bearer in colorful dress: his helmet was decorated with an animal skin.

    The Spartacus War

  • Innovativeness is the degree to which an individual or other unit of adoption is relatively earlier in adopting new ideas than other members of a social system.

    Diffusion of Innovations

  • In places, the traditional two-or three-hour lunch break has been shaved down to something approaching the twenty-minute gulp-fest you find in the typical American office, each unit of labor consuming its food alone in a sterile cubicle, instead of with family at a table covered by handmade cloth.

    The Italian Summer

  • The basic tactical unit of the legion was the cohort.

    The Spartacus War

  • INNOVATIVENESS AND ADOPTER CATEGORIESInnovativeness is the degree to which an individual or other unit of adoption is relatively earlier in adopting new ideas than the other members of a system.

    Diffusion of Innovations

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