ploughman's lunch


from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A light meal of cheese, pickled onions (or pickle), and a bread roll; especially one served in a pub at lunchtime. Originally devised by a marketing executive of the Dairy Council in a 1960-61 advertising campaign to sell English cheese and beer.



According to the OED, while the ‘ploughman’s lunch’ is often thought to be a traditional rustic meal, it first appeared in British pubs in the late 1960s, although there are citations from the 1950s.