Aaker

In a new book titled The Dragonfly Effect, Stanford University marketing professor Jennifer Aaker and marketing strategist Andy Smith seek to answer these questions by examining numerous examples of social media at work, distilling a framework for inspiring infectious action.

The Power Of Storytelling: What Nonprofits Can Teach The Private Sector About Social Media 2011

"Social networks are particularly effective at increasing motivation," [Jennifer] Aaker and [Andy] Smith write.

Mark Engler: The Limits of Internet Organizing Mark Engler 2010

David Aaker is the Vice Chairman of Prophet and author of the brand blog davidaaker.com and the book Brand Relevance: Making Competitors Irrelevant.

David A. Aaker: Lessons from the Fosbury Flop David A. Aaker 2011

David Aaker is the Vice Chairman of Prophet and author of the brand blog davidaaker.com and the book Brand Relevance: Making Competitors Irrelevant.

David A. Aaker: Lessons from the Fosbury Flop David A. Aaker 2011

David Aaker is the Vice Chairman of Prophet and author of the brand blog davidaaker.com and the book Brand Relevance: Making Competitors Irrelevant.

David A. Aaker: Lessons from the Fosbury Flop David A. Aaker 2011

Aaker points to the "happiness machine" video as a prime example of one such effort.

Paula Goldman: Nike and Little Girls -- A Happy Secret of Viral Marketing Paula Goldman 2010

Aaker points to the "happiness machine" video as a prime example of one such effort.

Paula Goldman: Nike and Little Girls -- A Happy Secret of Viral Marketing Paula Goldman 2010

A new paper by Mogilner and Jennifer Aaker, professor of marketing at Stanford University's Graduate School of Business, argues that when companies weigh whether to go for an ad campaign with a time or a money theme, they should be aware that each evokes strong reactions from consumers.

Time Vs. Money: Which Rules Buying Decisions? 2009

While that's true in many cases, Mogilner and Aaker conducted two experiments showing a different dynamic at play for certain consumers buying products such as handbags, sunglasses and expensive jewelry--items that could be described as status symbols.

Time Vs. Money: Which Rules Buying Decisions? 2009

Mogilner and Aaker reached these conclusions after running a series of experiments, whose results they discuss in an article titled, 'The Time vs.

Time Vs. Money: Which Rules Buying Decisions? 2009