Abercrombie's

Ries, the Atlanta branding expert, said the title of Abercrombie's description of the offer as "a `Win-Win' situation" in the press release is appropriate.

Yahoo! News: Business - Opinion 2011

Ries, the Atlanta branding expert, said the title of Abercrombie's description of the offer as "a `Win-Win' situation" in the press release is appropriate.

unknown title 2011

Jersey Shore's Mike 'The Situation' Sorrentino to be paid by Abercrombie & Fitch to not wear their clothes Now MTV, the channel which hosts reality show Jersey Shore - which features a cast of twentysomething Italian-Americans partying, tanning and complaining about their jobs - has released a statement in response that called Abercrombie's offer "a clever PR stunt".

Telegraph.co.uk - Telegraph online, Daily Telegraph and Sunday Telegraph 2011

MTV, a unit of Viacom Inc, released a statement in response that called Abercrombie's offer "a clever PR stunt."

Reuters: Press Release 2011

Despite reporting Wednesday that sales for the most recent quarter shot up nearly 23%, Abercrombie's stock took a hit, falling 8.7% to $64.87 amid concerns over cost pressures and diminishing profit margins.

Abercrombie's 'Situation': Biting the Abs That Feed It Elizabeth Holmes 2011

Abercrombie's current image is a long way from its roots.

Abercrombie's 'Situation': Biting the Abs That Feed It Elizabeth Holmes 2011

Joe Abercrombie's "The Heroes"—picture "The Lord of the Rings" as directed by Kurosawa instead of Peter Jackson.

Wanted: Respect For Wizards, Orcs Lev Grossman 2011

In the second quarter, Abercrombie's sales were strongest in July, likely aided by a 50%-off-all-denim promotion it began running at the end of the month.

Abercrombie's Profit Rises 64% Caitlin Nish 2011

Read More Heard on the Street: Low Brow Fitchuation Abercrombie's Profit Rises 64% That changed under Mr. Jeffries, who took the helm nearly two decades ago and transformed it into a high-priced preppy teen apparel brand.

Abercrombie's 'Situation': Biting the Abs That Feed It Elizabeth Holmes 2011

Abercrombie's shares were down more than 4% despite the better-than-expected results after the company said it expects gross margins to continue narrowing in the back half of the year.

Abercrombie's Profit Rises 64% Caitlin Nish 2011