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Examples

  • Pernod Ricard catapulted into the position of the world's second-largest drinks group, after Britain's Diageo PLC, thanks to a hearty appetite for acquisitions in the past decade, most recently its acquisition of Absolut's parent company in 2008.

    Emerging Markets Lift Pernod Christina Passariello 2011

  • Not a sheep: Absolut's ad campaign causes a problem skip to main | skip to sidebar

    Absolut's ad campaign causes a problem Not a sheep 2008

  • For years, its print ads featured paintings of Absolut's bottle by art-world figures including Andy Warhol.

    Absolut's U.S. Sales Fall, Pressuring Its New Parent 2009

  • Fortune has been looking to spirits and its acquisition pipeline to drive profits since failing to acquire Absolut's parent, Sweden's Vin & Sprit AB, earlier this year.

    Fortune Brands Profit Jumps 2008

  • Deals on Absolut, Cruzan Fortune Brands Inc. agreed to end a joint venture to distribute Absolut vodka in the U.S. in exchange for a $230 million payment from Pernod Ricard SA, which recently bought Absolut's parent company.

    Fortune Brands, Pernod Set 2008

  • Absolut has a history of highly-targeted ads which are designed to suggest Absolut's sympathy to particular demographics, but which were never meant to be seen by anyone outside the target demographic.

    Absolut Vodka Ad - Mark Will You Marry Me? - Steve gay person of color 2008

  • Pernod is also keen to capture Absolut's growth prospects outside the U.S.

    Pernod Wins V&S for $8.34 Billion 2008

  • Absolut's biggest market, continues to slow and credit markets keep tightening.

    Pernod Puts Its Buying Spree on Ice 2008

  • Fortune has been looking to spirits and its acquisition pipeline to drive profits since failing to acquire Absolut's parent, Sweden's Vin & Spirits Group, earlier this year. spring.

    Fortune Brands Posts Higher Net on Gain 2008

  • Fortune Brands, of Deerfield, Ill., had been among the bidders for Absolut's parent earlier this year, but Pernod Ricard, which makes Chivas Regal scotch and Beefeater gin, was willing to pay more.

    Fortune Brands, Pernod Set 2008

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