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Examples
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Addressability and engagement are properties of the message, not media targeting.
The Three W's of Unholy Disengagement - Mike Einstein - MediaBizBloggers 2009
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Addressability, a stalwart of the advanced TV vision, is finally making an appearance on a national scale, and interactive applications (the type that we at TiVo had in market, successfully, for the last five years) are finally starting to make their phoenix-like re-emergence from the rubble of Telescoping's spectacular collapse over half a decade ago.
InteracTiVoty - All Clicks Are Not Created Equal - Mark Risis - MediaBizBlogger 2009
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Addressability and engagement are properties of the message, not media targeting.
The Three W's of Unholy Disengagement - Mike Einstein - MediaBizBloggers 2009
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In a recent article here on MediaBizBloggers, The March to Addressability, Universal McCann's David Cohen intones, "Delivering the right message to the right consumer at the right time is the holy grail of advertising."
The Three W's of Unholy Disengagement - Mike Einstein - MediaBizBloggers 2009
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Addressability forces us to think about messaging in a radically new way and will undoubtedly have as much effect on communications planning as it does on creative development.
Curious Thoughts from Curious Minds: The March to Addressability - David Cohen - MediaBizBloggers 2009
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In a recent article here on MediaBizBloggers, The March to Addressability, Universal McCann's David Cohen intones, "Delivering the right message to the right consumer at the right time is the holy grail of advertising."
The Three W's of Unholy Disengagement - Mike Einstein - MediaBizBloggers 2009
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Addressability will make it more affordable, targetable and hence more attractive.
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Around that time, in early March, my boss, David Verklin (Carat CEO), had emailed me during the 4A's Annual Conference, where I was presenting a keynote on TV Addressability, to share with him what I knew of the "Canoe."
unknown title 2009
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The debate is central to the hot topics of the day from TV Everywhere to Addressability.
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The product is called Creative Versioning, though internally, the company identifies it as "National Addressability."
GigaOM Daily 2008
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