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Examples
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A report from analytics company Alterian found 127,056 online conversations about the movie since July — with increases around trailer releases and advance screenings.
Media Business Shorts Jeffrey A. Trachtenberg 2010
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According to Alterian, which develops software that helps brands track their buzz, 59% of the conversations — some 75,223 — occurred on microblogs like Twitter.
Media Business Shorts Jeffrey A. Trachtenberg 2010
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Monitoring outside the corporate infrastructure can be carried out through SaaS middleware from Facetime, Socialware and Teneros, or social-media monitoring vendors such as The Internet Archive, RightNow, Radian6, Alterian and Scoutlabs, he points out.
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It looks like Alterian is the company that designed the beaver.
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Doritos, which is owned by PepsiCo unit Frito-Lay, is dominating social media conversations about the game's advertising, according to Alterian, a marketing technology and research firm.
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Briggs says not to read too much into those stats, however, since Alterian could only draw results from public Facebook pages i.e. fan pages and couldn't get a sense of how much people were mentioning brands on their personal pages.
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For that distinction, they beat out a host of other companies you probably haven't heard of like Acxion, ExactTarget, Responsys, Silverpop, e-Dialog, Alterian, Emailvision, and Yesmail.
CNET News.com 2011
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The bad news for Doritos is that not all those mentions are positive - about 12.2% were negative, which is relatively high, says Scott Briggs, director of strategic solutions for Alterian.
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The Alterian Buzz Bowl 2011 collected more than 255,000 conversations in social media about Super Bowl ads, an increase of 61 percent from 2010.
NYT > Home Page By STUART ELLIOTT 2011
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Chicago marketing company Alterian, which measures social media activity around Super Bowl advertisers, found that Groupon had the most mentions of any advertisers on Sunday but ranked last in sentiment on Alterian's index.
Thestar.com - Home Page Wailin Wong 2011
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