Altimeter

"A group has to agree that, 'This is how we're going to communicate with each other and share things with one another,"' said Charlene Li , a partner at Altimeter Group, a social-media advisory firm.

Google Takes On Friend Sprawl Amir Efrati 2011

The latest report based on research done by the Altimeter Group , and authored by Jeremiah Owyang, reveals that a "fire, ready, aim" approach to social media is leaving many enterprise level companies in tenuous situations.

Brett Greene: Corporations at Risk From Social Media Adoption Issues Brett Greene 2012

Brian Solis , principal at research-based advisory firm Altimeter Group, suggests rules about derogatory comments, such as racially or sexually motivated remarks, respecting copyright and enforcing honesty.

Emily Glazer Answers Questions About Setting Up Online Forums and Tablet Apps 2011

"A group has to agree that, 'This is how we're going to communicate with each other and share things with one another,"' said Charlene Li , a partner at Altimeter Group, a social-media advisory firm.

Google Takes On Friend Sprawl Amir Efrati 2011

Small companies have never had this level of customer access or ability to track behavior, says Charlene Li , founder of Altimeter Group, an advisory firm in San Mateo, Calif.

Click 'Like' if This Tactic Makes Sense at Start-Ups Dennis Nishi 2011

"You get what you pay for, I guess," says Mr. Solis from Altimeter Group.

Emily Glazer Answers Questions About Setting Up Online Forums and Tablet Apps 2011

Charlene Li , a partner with the Altimeter Group, said so-called friend management systems have been missing from many social networks, including Facebook.

Facebook to Organize Friends Into Lists Shayndi Raice 2011

Michael Gartenberg, an analyst at the Altimeter Group, says Urbanspoon wasn't hurt by not having its app out when the iPad went on sale on April 3.

Urbanspoon free iPad app helps explore local restaurants 2010

"It was hard to not see the discussion of the Komen issue online," said Alan Webber, a principal analyst at the Altimeter Group, a social-media consultancy.

Social Media Flex Muscles Again, Amplifying Protests Geoffrey A. Fowler 2012

Charlene Li, a partner with the Altimeter Group consulting firm, says that if Armstrong is supported in the job, she thinks he can turn AOL around.

Armstrong: AOL can thrive with focus 2009