Assos

For the pure racer, try the Assos Series jerseys www.assos.com .

When Just Any Old Lycra Won't Do Tina Gaudoin 2011

You could also buy half of a pair of Assos Winter.

Clothesline review: Castelli Sorpsasso tights 2011

This ad in particular caught my eye, not only because Assos clothes are apparently designated by "clima range" and require use of specific "body insulators," but also because the model's left foot hangs mysteriously next to his pedal:

Archive 2010-06-01 BikeSnobNYC 2010

So perhaps some of these people, instead of "sponsoring themselves" to paraphrase the Assos marketing slogan should instead sponsor more talented riders to ride their bikes for them.

Bombs Away! Sweet Surrender BikeSnobNYC 2010

I wouldnt be suprised if they make Assos look cheap compared, either.

It's BSNYC! It's Friday! It's Fun! It's a Qüiz! (Now with gratuitous umlaut.) BikeSnobNYC 2010

This seems an odd detail for Assos to have overlooked.

Archive 2010-06-01 BikeSnobNYC 2010

Assos is hard to ignore with their super premium prices and unique look.

Interbike Tech: Louis Garneau goes big, Pearl Izumi adds flair, and more 2010

"So perhaps some of these people, instead of "sponsoring themselves" to paraphrase the Assos marketing slogan should instead sponsor more talented riders to ride their bikes for them."

Bombs Away! Sweet Surrender BikeSnobNYC 2010

A 30-minute drive south, beyond the equally pretty Assos, is the incredible curve of perfect white sand, leaking into water the bright turquoise of antifreeze, of Myrtos beach, one of Greece's most photographed.

Empty beaches and great deals in Greece 2010

So perhaps some of these people, instead of "sponsoring themselves" to paraphrase the Assos marketing slogan should instead sponsor more talented riders to ride their bikes for them.

Archive 2010-09-01 BikeSnobNYC 2010