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Examples
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In April, it launched an app on Apple's App Store called "Atari's Greatest Hits," with a bundle of 100 games that can be purchased for $14.99 or a pack of four games that can be bought for 99 cents.
Atari Takes a Trip Back to the Future Yukari Iwatani Kane 2011
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In April, it launched an app on Apple's App Store called "Atari's Greatest Hits," with a bundle of 100 games that can be purchased for $14.99 or a pack of four games that can be bought for 99 cents.
Atari Takes a Trip Back to the Future Yukari Iwatani Kane 2011
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Mr. Ryan writes as though "Yars' Revenge" was in arcades, but that game was only available on Atari's home system.
Mario's Many Fathers James Kennedy 2011
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Discovery Bay Games Atari's iPad joystick accessory The company hopes to capitalize on surging sales of casual games—software that lacks the whizzy visual effects of high-end action titles but can be played easily in increments as short as a few minutes.
Atari Takes a Trip Back to the Future Yukari Iwatani Kane 2011
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Atari's new arcade-app accessory, meanwhile, is part of a growing trend toward accessories for iPhones and iPads that enhance applications.
Atari Takes a Trip Back to the Future Yukari Iwatani Kane 2011
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Many of Atari's clients could not afford their mortgage payments, and their homes went into foreclosure.
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Companies who offer such accessories include Discovery Bay Games, which is developing Atari's joystick-arcade accessory, which will cost $30 to $70.
Atari Takes a Trip Back to the Future Yukari Iwatani Kane 2011
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Atul Bagga , an analyst at ThinkEquity, said Atari's strategy itself was "sound" but still fraught with challenges that will test the company's ability to understand the dynamics of a relatively new segment of the industry, where games are developed and sold at fractions of the costs of traditional games.
Atari Takes a Trip Back to the Future Yukari Iwatani Kane 2011
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Atari's new arcade-app accessory, meanwhile, is part of a growing trend toward accessories for iPhones and iPads that enhance applications.
Atari Takes a Trip Back to the Future Yukari Iwatani Kane 2011
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Mr. Wilson estimated digital-games business now accounts for about 30% of Atari's overall revenue, as it reduced the traditional packaged-games business to about 50% of its total from 90% three years ago.
Atari Takes a Trip Back to the Future Yukari Iwatani Kane 2011
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