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Examples
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Gap's answer to Lululemon, Athleta offers yoga and fitness-oriented clothing, but also expands the mix to outdoor gear including footwear, jackets and sweaters.
Faith Hope Consolo: The Faithful Shopper: Fall into Fitness Faith Hope Consolo 2011
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A wide belt transforms a skinny tube minidress into a tunic worn over athletic leggings from stores such as Athleta.com and Champion.com.
Getting Out of a Jeans Rut Teri Agins 2011
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More designers have jumped into the market with gravity-fighting creations, including Athleta, which launched its Signature Sports Bra line in January.
The sports bra: Your No. 1 supporter Vicky Hallett 2011
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Gap's answer to Lululemon, Athleta offers yoga and fitness-oriented clothing, but also expands the mix to outdoor gear including footwear, jackets and sweaters.
Faith Hope Consolo: The Faithful Shopper: Fall into Fitness Faith Hope Consolo 2011
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Gap's answer to Lululemon, Athleta offers yoga and fitness-oriented clothing, but also expands the mix to outdoor gear including footwear, jackets and sweaters.
Faith Hope Consolo: The Faithful Shopper: Fall into Fitness Faith Hope Consolo 2011
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Thankfully, outfitters like Title 9 and Athleta have 'performance' clothes that can help women still look work-appropriate.
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I have gleaned valuable, opinionated advice from the associates at Lands' End, Athleta, Victoria's Secret and Anthropologie.
The Art of Interpreting Customer Reviews Teri Agins 2011
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Joy You'll hear the serious yoginis talk about shopping at specialty sites such as Lululemon.com, Vickerey.com, prAna.com and Athleta.com, where they find eco-friendly organic-cotton gear, which is also growing in popularity.
Yoga Fashion Teri Agins 2011
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Aside from Old Navy and Banana Republic, the company also has its Piperlime online channel and Athleta sports clothing.
Gap Installs a New Team Elizabeth Holmes 2011
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Gap's answer to Lululemon, Athleta offers yoga and fitness-oriented clothing, but also expands the mix to outdoor gear including footwear, jackets and sweaters.
Faith Hope Consolo: The Faithful Shopper: Fall into Fitness Faith Hope Consolo 2011
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