Bacardi's

Bacardi's light rum is, to put it mildly, not good -- it tastes like a cross between rum and gasoline, with a weird chemical aftertaste.

Tony Sachs: How To Make A Real Daiquiri - And The Best White Rums To Make It With Tony Sachs 2011

Bacardi's light rum is, to put it mildly, not good -- it tastes like a cross between rum and gasoline, with a weird chemical aftertaste.

Tony Sachs: How To Make A Real Daiquiri - And The Best White Rums To Make It With Tony Sachs 2011

The deceptive-advertising suit originally was decided in Bacardi's favor, but Pernod appealed that outcome last year and argued its case before the appeals court in February.

Court Deals Blow to Pernod on Rum Trademark Melissa Korn 2011

Bacardi's Grey Goose vodka has an entertainment subsidiary that puts on the BET musician-profile show "Rising Icons," the Sundance Channel interview show "Iconoclasts," the Golf Channel program "Grey Goose 19th Hole" and other projects.

Diageo's Smirnoff Joins Mix on TV Paul Sonne 2010

Though Bacardi's sales of Havana Club are minimal, Pernod wanted to keep the trademark under its domain in case the U.S. embargo against Cuba is lifted.

Court Deals Blow to Pernod on Rum Trademark Melissa Korn 2011

District Judge Sue Robinson in Wilmington, Del., denied Pernod's request for an injunction to bar Bacardi's U.S. arm from using the brand name.

Corporate Watch 2010

District Judge Sue Robinson in Wilmington, Del., denied Pernod's request for an injunction to bar Bacardi's U.S. arm from using the brand name.

Corporate Watch 2010

Pernod, which sells rum under the Havana Club name outside the U.S., had argued in a 2006 lawsuit that Bacardi's use of the name would mislead consumers.

Corporate Watch 2010

Pernod, which sells rum under the Havana Club name outside the U.S., had argued in a 2006 lawsuit that Bacardi's use of the name would mislead consumers.

Corporate Watch 2010

Pernod, which sells rum under the Havana Club name outside the U.S., had argued in a 2006 lawsuit that Bacardi's use of the name would mislead consumers.

Corporate Watch 2010