Bandz

He says he realizes he may not ever have a hit like Silly Bandz again.

After the One-Hit Wonder Jeff May 2011

Although demand is rising for Silly Bandz abroad, the product has already peaked in the U.S. Mr.

After the One-Hit Wonder Jeff May 2011

The company's lone server proved inadequate after a CBS News segment on Silly Bandz led to 11 million hits on the product website; the company now has three servers.

After the One-Hit Wonder Jeff May 2011

Croak says he was planning for a slowdown a year ago, and so BCP has introduced a range of new items: the Slap Watch, which has an oversized, brightly colored silicone wristband; Rad Bandz, thick rubber bracelets imprinted with stylized words such as "Drama" and "Epic Fail"; and RadRingz, a colorful, two-finger ring—Mr. Croak calls it "half a brass knuckle"—with removable faceplates.

After the One-Hit Wonder Jeff May 2011

What's more, "Silly Bandz gives me the capability to dream big and not be stifled by lack of resources."

After the One-Hit Wonder Jeff May 2011

Associated Press Silly Bandz As the economy crumbled in 2008, sales of Silly Bandz kept growing.

After the One-Hit Wonder Jeff May 2011

He says he realizes he may not ever have a hit like Silly Bandz again.

After the One-Hit Wonder Jeff May 2011

Croak says he was planning for a slowdown a year ago, and so BCP has introduced a range of new items: the Slap Watch, which has an oversized, brightly colored silicone wristband; Rad Bandz, thick rubber bracelets imprinted with stylized words such as "Drama" and "Epic Fail"; and RadRingz, a colorful, two-finger ring—Mr. Croak calls it "half a brass knuckle"—with removable faceplates.

After the One-Hit Wonder Jeff May 2011

Although demand is rising for Silly Bandz abroad, the product has already peaked in the U.S. Mr.

After the One-Hit Wonder Jeff May 2011

So, he began working on his own variation on the theme—Silly Bandz.

After the One-Hit Wonder Jeff May 2011