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Examples
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While November isn't typically a strong month for VOD purchases, Benya said the industry is poised to generate significant on-demand revenue due to the wealth of day-and-date titles.
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Typically, day-and-date titles tend to perform 50% better than movies within the traditional window, according to Benya.
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"In terms of developing something that competes with Netlfix, there is a lot of things that cable has that Netflix doesn't have," said Benya, citing content like real-time news and sports.
Cable Industry Grooms Its Netflix Killer: Vutopia - Yahoo! Finance 2010
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While November isn't typically a strong month for VOD purchases, Benya said the industry is poised to generate significant on-demand revenue due to the wealth of day-and-date titles.
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Benya is hopeful to see different ways of deploying Vutopia, which affiliates are free to rebrand, price and configure as each sees fit.
Cable Industry Grooms Its Netflix Killer: Vutopia - Yahoo! Finance 2010
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Benya expanded on his comments in a follow-up interview, explaining that In Demand began creating Vutopia nearly two years ago for several reasons.
Cable Industry Grooms Its Netflix Killer: Vutopia - Yahoo! Finance 2010
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At some point, smarter suggestions will find their way to the set-top, Benya said:
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At some point, smarter suggestions will find their way to the set-top, Benya said:
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Benya said they'll look to expand its content holdings next year, though it would take time to catch up to the breadth of Neflix, which also offers TV programming.
Cable Industry Grooms Its Netflix Killer: Vutopia - Yahoo! Finance 2010
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Typically, day-and-date titles tend to perform 50% better than movies within the traditional window, according to Benya.
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