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Examples
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As a result, brands such as Breguet, Blancpain, Jacquet Droz and Longines drew broad interest and helped transform Swatch into the world's largest watchmaker.
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Although the Swatch brand became a global fashion success, Mr. Hayek also made money from the company's more upscale brands, such as Breguet, Calvin Klein, Longines and Omega.
Nicolas G. Hayek, 82, former chief of Swatch enterprises, dies in Switzerland 2010
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The world's largest watchmaker in terms of sales and the owner of brands such as Breguet and Omega said net fell to 416 million Swiss francs, from 457 million francs a year earlier, after a 120 million-franc write-down on its portfolio of stocks and bonds.
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Swatch, which also owns higher-end brands such as Breguet, Blancpain and Omega, says it will increase prices and improve its manufacturing processes to combat a strong Swiss franc and higher gold prices.
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Swatch, which makes timepieces ranging from the eponymous plastic watch to luxury pieces such as Breguet, said its role as official timekeeper at the February Winter Olympics in Vancouver could also boost sales.
IOL: News 2010
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France's greatest watchmaker, Abraham-Louis Breguet.
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Photograph by Nigel Shafran AN OLD SCHOOL WATCH | A classic timepiece makes every man look cooler and more elegant Patek Philippe Calatrava watch (far right) $23,000 Patek.com; Breguet Classique watch (center) $19,000 Breguet.com
The Wish List 2011
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The maker of timepieces ranging from the eponymous plastic Swatch watch to Breguet mechanical watches is targeting sales of 7.5 billion Swiss francs to 8 billion francs for 2012 after reporting record sales during 2011, the group's chief executive told Dow Jones Newswires Tuesday.
Swatch Sees Little Sign of Slowdown John Revill 2012
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Breguet received a spare-no-expense watch commission, in 1783, from Marie Antoinette.
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Breguet didn't finish the piece until after her decapitation.
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