Burnett's

But Jeter's talk with him Monday and the time that Burnett's teammates especially Sabathia and catcher Russell Martin spend encouraging him suggest otherwise.

Burnett May Be Here to Stay Mike Sielski 2011

"I don't think there was any correlation," between Burnett's rest and results, Girardi said.

Yanks rely on Pettitte after pitching strategy falls short 2009

The new venture owns Mr. Burnett's stakes in most of his TV shows and other businesses, Hearst said, including syndicated game show "Are You Smarter Than a 5th Grader?" and "The Voice," a new singing competition on Comcast Corp.'s NBC.

Hearst, Mark Burnett Form Joint Venture Sam Schechner 2011

Nevertheless, if a demotion to the bullpen might crush Burnett's confidence and render him useless, Girardi has to take that risk into consideration.

Burnett May Be Here to Stay Mike Sielski 2011

Mr. Burnett's new television projects will be part of the venture, Hearst said.

Hearst, Mark Burnett Form Joint Venture Sam Schechner 2011

FOX/Everett Collection Mark Burnett's show 'Are You Smarter Than a 5th Grader' will be part of the venture; 'Survivor' won't be.

Hearst, Mark Burnett Form Joint Venture Sam Schechner 2011

Leo Burnett's Ms. Leong notes that some companies have chosen not to advertise ahead of going public and have still performed strongly.

Advertising Blitz? There Must Be an IPO Involved Isabella Steger 2011

So it's particularly galling to Sabathia that the staff he leads just went 0-12 against the Cubs with Gordon's walk and Burnett's bunt as the only positive plays.

Hitless, but Never Hapless Daniel Barbarisi 2011

But two of Mr. Burnett's biggest and most-lucrative titles aren't part of the deal.

Hearst, Mark Burnett Form Joint Venture Sam Schechner 2011

And in turn, Burnett's performance Tuesday was nothing out of the ordinary for him: He pitched five scoreless innings before giving up four runs in the sixth.

Burnett May Be Here to Stay Mike Sielski 2011