Buttry

Buttry recognizes this challenge by including in C3 a robust local search function and by actively incorporating outbound hyperlinks.

Complete Community Connection: more reinvention in Cedar Rapids » Nieman Journalism Lab 2009

Buttry urges the use of blogs, Facebook Connect, discussion leaders to turn commenting into conversation, and rewards for high-value contributors.

Complete Community Connection: more reinvention in Cedar Rapids » Nieman Journalism Lab 2009

Buttry was editor of the paper, but that role has passed to Lyle Muller, and Buttry has assumed a newly coined title: Information Content Conductor.

Conducting journalists: The Cedar Rapids Gazette in startup mode » Nieman Journalism Lab 2009

Reporting to Buttry will be former reporters and photographers, now carrying business cards that say “Journalist.”

Conducting journalists: The Cedar Rapids Gazette in startup mode » Nieman Journalism Lab 2009

Steve Buttry: “Does AP plan ‘protect’ its members?”

Why The Associated Press plans to hold some web content off the wire » Nieman Journalism Lab 2009

In his previous incarnation at the American Press Institute, Buttry worked on the Newspaper Next project, which urged newspapers to adopt disruptive innovation as a strategy, rather than being disruptively innovated against.

Complete Community Connection: more reinvention in Cedar Rapids » Nieman Journalism Lab 2009

Buttry came up with the first version of the Complete Community Connection concept (C3 for short) at API; Gazette Communications, willing to try out-of the-box ideas (perhaps because it is led by an executive with a non-news background, Chuck Peters), has become the laboratory for testing his ideas.

Complete Community Connection: more reinvention in Cedar Rapids » Nieman Journalism Lab 2009

In explaining the conductor title, Buttry refers to its connotations in several other environments:

Conducting journalists: The Cedar Rapids Gazette in startup mode » Nieman Journalism Lab 2009

Imagine this scenario: The print edition of The Gazette becomes “an all-local newspaper” supplemented by content-sharing, as Buttry suggests in his letter.

The New AP - Publishing 2.0 2008

On Saturday, Buttry became the first runner in any division, male or female, to win three consecutive national cross country championships when she raced to the NCAA Division III title at the Whitetail Golf Course in Colfax, Wis.

USATODAY.com - Flying Buttry's national title thrice as nice 2004