Cadbury

Jill McCall, brand manager at Cadbury, is careful to point out the difference between the indulgent, feminine bars (Flake, Galaxy) and the masculine "hunger bars" (Boost, Snickers), which are nut-filled and huge, and fill you up rather than provide a girlish "treat", thereby creating markets within markets.

The truth about men, women and food Eva Wiseman 2010

Do you remember these chocolate people in Cadbury's advertisement?

Archive 2008-12-01 Jerine 2008

Do you remember these chocolate people in Cadbury's advertisement?

Golden Ticket to the Chocolate Factory Jerine 2008

Basically, using Cadbury purple to sell deck chairs won't imply that Cadbury is associated with them.

Boing Boing: March 20, 2005 - March 26, 2005 Archives 2005

The royal purple color on a chocolate wrapper distinguishes the goods as Cadbury's chocolates, irrespective of what language the word Cadbury's is written in.

Patent Baristas Guest Barista 2010

The royal purple color on a chocolate wrapper distinguishes the goods as Cadbury's chocolates, irrespective of what language the word Cadbury's is written in.

Patent Baristas Guest Barista 2010

And regardless of how warm a glow the name Cadbury's gives you, there's no real reason to stop someone else from buying it.

MoneyWeek RSS - All 2010

In that era, for me, and probably for most other Indians too, the terms Cadbury and chocolate were synonymous, as the British company was one of the few chocolate makers in the country.

LittleIndia.com Largest Circulated Indian Magazine In USA Ranjani Iyer Mohanty 2009

In short: He called the Cadbury deal "dumb;" she went ahead; he sold 33.1 million shares (a third of his 9.4% stake); she held her ground, and Kraft recently reported second-quarter revenue growth of 25.3%, largely due to the takeover.

Get Briefed: Irene Rosenfeld Alexandra Zendrian 2010

And so the opportunity to acquire Cadbury, which is a 70% market share in India, they call on over 500,000 outlets, gives us a significant infrastructure through which we can put some of our other products.

Transcript: Irene Rosenfeld Steve Forbes 2010